See some of the nice things people have said about me on my LinkedIn!

EXPERIENCE


SOCIAL MEDIA COORDINATOR, NickSplat
April 2016 - November 2017
Maintained Nickelodeon's '90s nostalgia brand by:
‣ developing a distinct voice across each platform while keeping the brand coherent
‣ planning and creating daily content for Facebook, TwitterInstagram, and Snapchat
‣ creating weekly/monthly content for 31 individual property Facebook and Instagram pages (e.g., Rugrats, Hey Arnold!, Rocko's Modern Life
‣ brainstorming with the on-air, digital, and event marketing teams to plan out cross-promotional assets and stunts
‣ providing both on-the-ground and remote social coverage at events such as San Diego and New York Comic Cons, ATX Festival, etc.
Highlights
‣ increased Facebook, Twitter, and Instagram audiences by 156K (+10%), 17K (+22%), and 72K (+174%), respectively
‣ proposed and helped execute the "Helga at the Airport" stunt (placing a Helga cosplayer at San Diego International Airport) to promote Hey Arnold! The Jungle Movie during San Diego Comic Con

FREELANCE WRITER, Various Publications
September 2009 - April 2016
Increase readership and site visits by:
‣ researching, writing, and editing entertainment and lifestyle articles
‣ posting articles to Facebook, Twitter, Google+, Tumblr, Reddit, StumbleUpon, Digg, and Delicious
‣ attending and covering film screenings, events, and press junkets
Publications include: BackstageBrooklyn EagleBustleBuzzFeed Community, CrushableFashion & StyleFemsplain, Good Housekeeping, MoviePilotScreenRant, and XOJane

FREELANCE MARKETING CONSULTANT, Various Agencies
August 2014 - April 2016
Help clients create successful marketing campaigns by:
‣ offering social media, SEO, blogging, copywriting, and graphic design services
‣ assessing and improving in-place plans
Clients include: Medium Blue (Sandals), SimpleReach (Huffington Post, The Atlantic, Jack Daniel's, BarkBox, Verizon, Herbal Essences, etc.), Dupont Studios (Buffalo Billiards, LivingWell spa, etc.), and Treat.co

EDITOR/COMMUNITY MANAGER, Femsplain
December 2014 - February 2016
Assisted publisher and founding editor by:
‣ copyediting articles in WordPress, focusing on grammar, spelling, consistency, formatting, and syntax
‣ brainstorming monthly theme ideas with team
‣ helping create and enforce in-house style guide
‣ connecting with contributors about article edits
‣ writing monthly, theme-based articles
‣ planning and executing monthly social calendars
‣ creating evergreen content (e.g. GIFs, quote images) for various social networks
‣ posting articles to Twitter, Facebook, Tumblr, Instagram, and StumbleUpon
‣ monitoring engagement and replying to inquiries across all platforms
‣ analyzing social performance and generating reports
‣ consulting on layout and content of weekly newsletters

EDITOR, Fansided
May 2015 - July 2015
Managed HannibalFannibals.com until series' cancelation by:
‣ writing daily news and spoiler articles
‣ recruiting and overseeing contributors
‣ enforcing editorial style guidelines
‣ updating Facebook, Twitter, Google+, and Tumblr

ONLINE MARKETING MANAGER, Ajax Union
August 2010 - April 2014
EMAIL MARKETING
Increased traffic and sales for 15+ brands by: 
‣ creating unique base templates
‣ working with clients to develop seasonal- and promotion-based campaigns
‣ writing subject, headline, and body copy
‣ designing graphics
‣ coding in Adobe Dreamweaver
‣ testing browser and email client compatibility in EmailOnAcid
‣ distributing via various ESPs, including iContact, MailChimp, MailerMailer, MailJet, Marketo, and YMLP
‣ analyzing ESP and eCommerce results based on open, click-through, and conversion rates
‣ compiling and delivering reports
‣ collaborating with social media team to create multi-platform promotions
‣ updating and organizing subscriber lists

SOCIAL MEDIA
Boosted fan counts and enhanced brand management for 50+ clients by:
‣ creating and optimizing social profiles (Facebook, Twitter, Pinterest, Instagram, Tumblr, etc.)
‣ engaging fans by regularly posting interesting photo, link, and text updates
‣ community management
‣ developing weekly and monthly promotions/contests
‣ designing and implementing Facebook apps
‣ measuring analytics and compiling reports

SEO CONTENT
Improved SEO rankings of 40+ clients by:
‣ performing site audits
‣ researching relevant keywords
‣ creating various online profiles using keywords
‣ writing/editing weekly blog posts, monthly press releases, and onsite content
‣ proofreading co-workers' content

EDITORIAL ASSISTANT, The Brooklyn Eagle
September 2009 - August 2010
Helped maintain publication's good standing by:
‣ reviewing and copyediting all department copy for web and print
‣ evaluating final page versions via InDesign
‣ contributing features and event coverage
‣ serving as photographer on weekly assignments
‣ offering general and administrative support to staff


QUALIFICATIONS + SKILLS

General

‣ detail-oriented
‣ ability to multitask
‣ flexibility and time management
‣ dedication to meeting deadlines

Marketing

‣ strong grasp on Google Analytics, Facebook Insights, Instagram Insights, Twitter Analytics, ListenFirst, and Spredfast
‣ up to date with current web/mobile social trends
‣ community management

Editorial

‣ talent for writing captivating long form and microcontent
‣ experience blogging, news writing, and creating slideshows and listicles
‣ proven copyediting and proofreading abilities
‣ familiarity with AP and Chicago styles
‣ proficiency in various content management systems

Computer + Web

‣ fluency in Adobe Photoshop and Dreamweaver
‣ intermediate knowledge of Adobe Premiere, HTML, and CSS


EDUCATION

B.A. IN LITERATURE | Purchase College, 2009