EXPERIENCE

Current


FREELANCE WRITER, Various Publications
September '09-Present
Increase readership and site visits by:
› researching, writing, and editing entertainment and lifestyle articles
› posting articles to Facebook, Twitter, Google+, Tumblr, Reddit, StumbleUpon, Digg, and Delicious
› attending and covering film screenings, events, and press junkets
Publications include: BackstageBrooklyn EagleBustleBuzzFeed Community, CrushableFashion & StyleFemsplain, Good Housekeeping, MoviePilotScreenRant, and XOJane

FREELANCE MARKETING CONSULTANT, Various Agencies
August '14-Present
Help clients create successful marketing campaigns by:
› offering social media, SEO, blogging, copywriting, and graphic design services
› assessing and improving in-place plans
Clients include: Medium Blue (Sandals), SimpleReach (Huffington Post, The Atlantic, Jack Daniel's, BarkBox, Verizon, Herbal Essences, etc.), Dupont Studios (Buffalo Billiards, LivingWell spa, etc.), and Treat.co

Previous
 

EDITOR/COMMUNITY MANAGER, Femsplain
December '14-February '16
Assisted publisher and founding editor by:
› copy editing articles in WordPress, focusing on grammar, spelling, consistency, formatting, and syntax
› brainstorming monthly theme ideas with team
› helping create and enforce in-house style guide
› connecting with contributors about article edits
› writing monthly, theme-based articles
› planning and executing monthly social calendars
› creating evergreen content (e.g. GIFs, quote images) for various social networks
› posting articles to Twitter, Facebook, Tumblr, Instagram, and StumbleUpon
› monitoring engagement and replying to inquiries across all platforms
› analyzing social performance and generating reports
› consulting on layout and content of weekly newsletters

EDITOR, Fansided
May '15-July '15
Managed HannibalFannibals.com until series' cancelation by:
› writing daily news and spoiler articles
› recruiting and overseeing contributors
› enforcing editorial style guidelines
› updating Facebook, Twitter, Google+, and Tumblr

ONLINE MARKETING MANAGER, Ajax Union
August '10-April '14
EMAIL MARKETING
Increased traffic and sales for 15+ brands by: 
› creating unique base templates
› working with clients to develop seasonal- and promotion-based campaigns
› writing subject, headline, and body copy
› designing graphics
› coding in Adobe Dreamweaver
› testing browser and email client compatibility in EmailOnAcid
› distributing via various ESPs, including iContact, MailChimp, MailerMailer, MailJet, Marketo, and YMLP
› analyzing ESP and eCommerce results based on open, click-through, and conversion rates
› compiling and delivering reports
› collaborating with social media team to create multi-platform promotions
› updating and organizing subscriber lists

SOCIAL MEDIA
Boosted fan counts and enhanced brand management for 50+ clients by:
› creating and optimizing social profiles (Facebook, Twitter, Pinterest, Instagram, Tumblr, etc.)
› engaging fans by regularly posting interesting photo, link, and text updates
› community management
› developing weekly and monthly promotions/contests
› designing and implementing Facebook apps
› measuring analytics and compiling reports

SEO CONTENT
Improved SEO rankings of 40+ clients by:
› performing site audits
› researching relevant keywords
› creating various online profiles using keywords
› writing/editing weekly blog posts, monthly press releases, and onsite content
› proofreading co-workers' content

EDITORIAL ASSISTANT, The Brooklyn Eagle
September '09-August '10
Helped maintain publication's good standing by:
› reviewing and copy editing all department copy for web and print
› evaluating final page versions via InDesign
› contributing features and event coverage
› serving as photographer on weekly assignments
› offering general and administrative support to staff


QUALIFICATIONS + SKILLS

General

› detail-oriented
› ability to multi-task
› flexibility and time management
› dedication to meeting deadlines

Marketing

› strong grasp on Google Analytics, Facebook Insights, Twitter Analytics, and Chartbeat
› up-to-date with current web/mobile social trends
› community management

Editorial

› talent for writing captivating long form and micro-content
› experience blogging, news writing, and creating slideshows and listicles
› proven copy editing and proofreading abilities
› familiarity with AP and Chicago styles
› proficiency in various content management systems

Computer + Web

› fluency in Photoshop and Dreamweaver
› intermediate knowledge of HTML and CSS


EDUCATION

PURCHASE COLLEGE | B.A. in Literature

Take a look at my print resumé here, and see some of the nice things people have said about me on my LinkedIn.